How Independent Brands Are Protecting Themselves Amid the Coronavirus Pandemic
"WWD asked designers and small stores that support them how they are protecting themselves during this unprecedented time, and how they are looking ahead to the coming months."
Resort Wear Brand Coco Shop Just Relaunched Using Its Historic Prints From The '40s
“With the recent wave of well-intentioned, direct-to-consumer labels, it's rare to find a brand with several generations of craftsmanship under their belt.”
A Designer’s Guide to Antigua with Taylor Simmons
“And now, after spending much of her childhood in Antigua, New Yorker Taylor Simmons is working to revive the brand she grew up with. Joins us on her island tour and discover where to swim, eat, and get inspired.”
Coco Shop Gets a Second Life
“Keeping true to the spirit of Coco Shop, Simmons designed the first collection using original Coco Shop prints, exclusively on washable cotton. She’s updated some of the silhouettes, but is trying to keep the ethos of the brand largely unchanged.”
Everyone But You is on Vacation Right Now
“The holiest grails of resort dressing might be the souvenir pieces…After the original store was shuttered in 2017, Simmons relaunched it this year as a direct-to-consumer brand that brings its print-centric, retro aesthetic to those off the island.”
Experience Antigua Like a Local with Coco Shop Owner Taylor Simmons
“Antigua is full of artists, farmers, gardeners, fishermen, sailors, and restaurateurs, all inspired by and making use of their surroundings daily,” Simmons says. And along with Coco Shop, there are many places on Antigua she believes give a perfect glimpse into the nation she holds so dear.”