“With the recent wave of well-intentioned, direct-to-consumer labels, it's rare to find a brand with several generations of craftsmanship under their belt.”
“And now, after spending much of her childhood in Antigua, New Yorker Taylor Simmons is working to revive the brand she grew up with. Joins us on her island tour and discover where to swim, eat, and get inspired.”
“Keeping true to the spirit of Coco Shop, Simmons designed the first collection using original Coco Shop prints, exclusively on washable cotton. She’s updated some of the silhouettes, but is trying to keep the ethos of the brand largely unchanged.”
“The holiest grails of resort dressing might be the souvenir pieces…After the original store was shuttered in 2017, Simmons relaunched it this year as a direct-to-consumer brand that brings its print-centric, retro aesthetic to those off the island.”
“Antigua is full of artists, farmers, gardeners, fishermen, sailors, and restaurateurs, all inspired by and making use of their surroundings daily,” Simmons says. And along with Coco Shop, there are many places on Antigua she believes give a perfect glimpse into the nation she holds so dear.”
“In April 2019, she relaunched Coco Shop, creating simple and sophisticated clothing while also supporting Antiguan artists in the process — one of Starr and Morrill's original goals for the brand.”
"Born in Antigua more than 70 years ago, Coco Shop is one of our new favorite wardrobe destinations when it comes to updating that summertime collection.”
"The newly launched Antiguan Coco Shop delivers on vacation wear that's big on vintage, feminine vibes.”
"I love how all the prints go together without being too matchy-matchy (this top and skirt are a great example — and come to think of it, the perfect inspiration for my next wedding guest outfit brainstorm)."
Not limited to effortlessly beautiful sundresses, the collection also includes some dreamy top and skirt sets and even a few printed men’s shirts. Who doesn’t love a brand with an incredible story and ethos, and not to mention, beautiful clothing!
"Tapping members of the local community to dig through their closets for old Coco Shop wears and pouring over vintage photographs of her parents and grandmother on the island, Simmons has captured the history and essence of this boutique Antiguan brand while still giving it modern appeal."
"Coco Shop, the legendary boutique in Antigua that has cultivated an adoring fanbase locally and stateside, is poised to take its place as the latest direct-to-consumer company disrupting the fashion industry with the release of a new resort wear collection online. But for founder Taylor Simmons and her community in Antigua, the re-launch is merely an exciting second act for an already beloved brand."
"Coco Shop is still in the very early stages of development, but even if it was a risk, Simmons seems to be on the right path to growing and establishing this island-born brand. “This company was so special to everyone in Antigua,” Simmons says. “I didn’t know of any other Caribbean brands like it, and I thought that if someone could preserve its story, stay true to its purpose, and update the silhouettes, then they could create something extraordinary."