Taylor Simmons is the CEO of Coco Shop, a clothing brand which was first established on the Caribbean island of Antigua in 1949. The retail outpost became well-known to island residents and visitors alike for its patterned summer dresses and shirts. Simmons is leading with design and is aiming to elevate the brand without stepping on what has made the label so beloved for decades.
Escape to Antigua with the Designer and Owner of Coco Shop
This week, we're joining designer and owner of Coco Shop, Taylor Simmons, on her most recent trip to Antigua. Originally established in 1949, Coco Shop was a local favorite of Simmons during frequent family trips to the island. Since reviving the label in 2019, she has brought a contemporary spin on the brand's iconic Antiguan patterns. Read below as she shares her favorite Antiguan spots to eat, shop, and stay.
Yes, You Can Still Find A Stunning Wedding Guest Dress Last Minute
This Antiguan brand is ideal for a warm-weather ceremony thanks to its hand-drawn prints and breathable fabrics. Just add a straw bag and your favorite sandals and you’re set for a beach celebration.
Three Looks with Taylor Simmons
We are bringing you this Three Looks with Taylor Simmons and her lovely brand, Coco Shop, in the hopes it has you dreaming of a little ‘island time’ sooner than later!
Are Black Wedding Dresses Having a Moment?
There’s something undeniably alluring about black wedding dresses.
Coco Shop Designer Taylor Simmons Wore Floral Oscar de la Renta for Her Outdoor Ceremony Overlooking the Ocean
"She now runs Coco Shop, a clothing brand that was founded in 1949 and had a 60-year run on the island, making and selling printed cotton clothing. Taylor relaunched the company in 2019, and it's quickly taken off."
The Vogue Wedding Registry for the Timeless Bride Who Still Embraces the Unexpected
“My personal style is modest and traditional with a twist,” says Taylor Simmons.
Small Brand Spotlight: The City Fashionista Who Reinvented a Heritage Island Brand
"Coco Shop is reborn under her vision - and the easy, breezy and beautiful pieces are available to shop online for the first time."
Get to Know Beloved Antiguan Brand Coco Shop
"When the company closed in 2017, Taylor Simmons — who grew up coming to the island — took it upon herself to get it off the ground again. “Coco Shop blended so much that I love — family, fashion, history and Antigua,” Simmons says."
7 Summer Dresses Carrie Bradshaw Wore That We'd Totally Copy Today
“For all the best warm-weather dresses (and how to try them, yourself), continue ahead.”
The Best Summer Dresses, According to Fashion Insiders
““After an early spring of isolation and distancing, I think homemade, handcrafted details will be a huge dress trend this spring," Coco Shop Founder Taylor Simmons explains to TZR.”
How Independent Brands Are Protecting Themselves Amid the Coronavirus Pandemic
"WWD asked designers and small stores that support them how they are protecting themselves during this unprecedented time, and how they are looking ahead to the coming months."
Resort Wear Brand Coco Shop Just Relaunched Using Its Historic Prints From The '40s
“With the recent wave of well-intentioned, direct-to-consumer labels, it's rare to find a brand with several generations of craftsmanship under their belt.”
A Designer’s Guide to Antigua with Taylor Simmons
“And now, after spending much of her childhood in Antigua, New Yorker Taylor Simmons is working to revive the brand she grew up with. Joins us on her island tour and discover where to swim, eat, and get inspired.”
Coco Shop Gets a Second Life
“Keeping true to the spirit of Coco Shop, Simmons designed the first collection using original Coco Shop prints, exclusively on washable cotton. She’s updated some of the silhouettes, but is trying to keep the ethos of the brand largely unchanged.”
Everyone But You is on Vacation Right Now
“The holiest grails of resort dressing might be the souvenir pieces…After the original store was shuttered in 2017, Simmons relaunched it this year as a direct-to-consumer brand that brings its print-centric, retro aesthetic to those off the island.”
Experience Antigua Like a Local with Coco Shop Owner Taylor Simmons
“Antigua is full of artists, farmers, gardeners, fishermen, sailors, and restaurateurs, all inspired by and making use of their surroundings daily,” Simmons says. And along with Coco Shop, there are many places on Antigua she believes give a perfect glimpse into the nation she holds so dear.”
6 Labels Making Printed Dresses You’ll Want to Wear All Summer Long
“In April 2019, she relaunched Coco Shop, creating simple and sophisticated clothing while also supporting Antiguan artists in the process — one of Starr and Morrill's original goals for the brand.”
The Vacation-Wear Labels All the Fashion Girls Are Packing
"Born in Antigua more than 70 years ago, Coco Shop is one of our new favorite wardrobe destinations when it comes to updating that summertime collection.”
Every Swimsuit, Sundress, and Sandal We’re Buying This May
"The newly launched Antiguan Coco Shop delivers on vacation wear that's big on vintage, feminine vibes.”
5 Cool New Brands I Need to Talk About
"I love how all the prints go together without being too matchy-matchy (this top and skirt are a great example — and come to think of it, the perfect inspiration for my next wedding guest outfit brainstorm)."
Market Crush: Coco Shop
Not limited to effortlessly beautiful sundresses, the collection also includes some dreamy top and skirt sets and even a few printed men’s shirts. Who doesn’t love a brand with an incredible story and ethos, and not to mention, beautiful clothing!
This New Dress Brand Will Transform Your Vacation Wardrobe
"Tapping members of the local community to dig through their closets for old Coco Shop wears and pouring over vintage photographs of her parents and grandmother on the island, Simmons has captured the history and essence of this boutique Antiguan brand while still giving it modern appeal."
Coco Shop’s Debut Collection Is the Only Thing You’ll Need for Your Next Vacation
"Coco Shop, the legendary boutique in Antigua that has cultivated an adoring fanbase locally and stateside, is poised to take its place as the latest direct-to-consumer company disrupting the fashion industry with the release of a new resort wear collection online. But for founder Taylor Simmons and her community in Antigua, the re-launch is merely an exciting second act for an already beloved brand."
A 1950s-Era Clothing Label Born on the Island of Antigua Is Making a Comeback
"Coco Shop is still in the very early stages of development, but even if it was a risk, Simmons seems to be on the right path to growing and establishing this island-born brand. “This company was so special to everyone in Antigua,” Simmons says. “I didn’t know of any other Caribbean brands like it, and I thought that if someone could preserve its story, stay true to its purpose, and update the silhouettes, then they could create something extraordinary."